services
 
Since its inception in 2008, Madej Media has helped its clients gain invaluable insight into the minds of its consumers. Primarily a market research firm, Madej Media is the go-to expert in qualitative and quantitative online research acquisition. However, our newest endeavor, corporate support, aids corporations learn about the intricacies of marketing online.


QUALITATIVE RESEARCH | We offer a full range of solutions for qualitative research, including all traditional, tried-and-tested research methods as well as several Madej innovations.


Description When to use
Focus Groups

2-3 hour open-ended discussion among 8-10 participants, chosen among a demograph suitable to your needs.

Usually conducted in series of 4-8

 Traditional method, myriad purposes
Diads, Triads, or Mini groups 1-2 hour open-ended discussion with 2-6 people. Similar to Focus Groups, but smaller number for more specific / in-depth discussion Limited sample; limited budget; time constraints; group interaction with in-depth responses; social network
Social Network groups Much like focus group, but among social circle. Usually conducted in more "informal" living-room style setting When social group is a key factor impacting relevant decision.
Online Bulletin Board Online session led by a moderator among ~15 respondents. Moderator and respondents post comments in a threaded message format. Respondents log in 2x/day at their convenience. Usually lasts 3 days Ideal for busy professionals, geographically diverse or international studies. Ideal for reaction to new concept designs, advertising, websites, etc. Multi-day format allows team to make changes to stimuli, and have respondents give feedback
In-depth Interviews 30-60 minute open-ended discussion with one person either in-person or over the phone. Usually conduct 10-50, depending on # of audiences Don't want group bias (for instance, reaction to stimuli); sensitive topic; limited sample; geographic diversity; elite pop difficult to schedule
User Experience / Usability testing Users interact with a website, software, or product and perform specific tasks. Facilitator observes and records where they go, and how successful they are without assistance or guidance. A "think aloud" protocol is used. Each session recorded digitally using usability software Need for feedback on website, software, application, or product usability. Able to understand users' real world experiences, and gauge learnability, efficiency, errors, and satisfaction
Advisory Boards 1-2 day session with "best" customers or stakeholders to inform strategic direction, obtain buy-in, and promote loyalty Pre-research with key customers or decision makers before investing significant resources in new directions. Also good tool for promoting loyalty
Dial Groups 2-3 hour session among 10-100 ppl. Qual/quant mix with special computer equipment. Usually conduct 1-4 Reactions to stimuli; ability to gain both quantitative and qualitative feedback among large groups; experimental design; moment-to-moment reactions to stimuli; instant graphical analysis
Journaling Typically 1-4+ weeks in length. Respondents log-on daily (and independently) at their convenience to record behavior or daily routines Need for behavioral or attitudinal data that reflects longitudinal behavior in the participant's natural surroundings. Often conducted in the weeks prior to a focus group or online bulletin board and discussed in the group

 

QUANTITATIVE RESEARCH | Our quantitative research methods are top-of-the-industry, using advanced algorhythms for truly genious quantitative data acquisition.



Description When to use
Phone Survey

Survey conducted over the phone among a random sample of relevant pop. Sample size and lengths vary

 Statistical reliability important; quick turnaround needed; sample/subgroup control; flexible budget
Online Survey Survey conducted online. Email invitation, interstitials or panel approach. Sample size and lengths vary Need to intercept online population or email group; interactive component; react to visual stimuli (i.e. website, ads, packaging); conjoint; budget constraints
Market Segmentation / Cluster Analysis Form of multivariate analysis, allowing you to group people based on their attitudes or behavior Need to understand how audience segments and their size, utility, demographics, psycho-graphics. Groups can be targeted with specific marketing/advertising based on their characteristics
Regression Analysis Form of multivariate analysis, which allows you to predict or explain how people vary on one variable by how they vary on other variables Need to understand how attitudes and beliefs about a product or organization impact behavior or interest (i.e. factors impacting purchase intent, vote, membership, donations)
Conjoint Analysis Allows you to understand how consumers tradeoff product features and price when making the decision to buy Need to determine optimal combinations of product or service features; price elasticity
Strategic Mapping / Gap Analysis Ability to look at various attributes on two dimensions Need to understand a brand, product, service or organization's strengths and weaknesses/gaps
Website Appeal (New) Users are split into various groups who are shown variable-controlled versions of your website. Behavior is monitored to gather data on clickpath, response rate, response time, and other variables. Need to understand how your customers are utilizing your website; looking for ways to improve online response
Newsletter Appeal (New) Same as Website Appeal, except with email newsletters. Multiple copies of a newsletter are sent to various groups (variables can include From: tag, Subject line, and any data inside) to measure open rate and click rate. Need to understand how your customers are utilizing your newsletter

 

Corporate Support | Our corporate support programs are completely customizable and built around your specific situation and needs. Please contact us for more information. Some of our services include:

  • Ad testing and awareness
  • Branding
  • Concept testing
  • Customer satisfaction and loyalty
  • Donor and membership development and retention
  • Employee satisfaction
  • Issue advocacy campaigns
  • Name and logo design
  • Positioning, messaging and language development
  • Public awareness campaigns
  • Pricing
  • Product usability
  • Strategic communications campaigns
  • Tracking
  • Website optimization (user experience:design, usability and engagement strategies)

 


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